Fresh Mob: Over 100 tasty healthy-ish recipes

Product Information

Sustainability is a key pillar of Mob's ethos, so it’s fantastic that we’ve been able to partner with Love Food Hate Waste to deliver messaging around how we can change our behaviours with food for the good of the planet. As a result, we’ve been able to pilot new types of content, all while staying committed to our core values and messaging. With Leeds, Liverpool and Newcastle already up on our profile, Freya plans to highlight many more cities in the coming months. Our aim is so continue to build relationships with the amazing businesses and creators that span the UK. Carolyn Thorne bought world rights in all languages directly from the author, Ben Lebus, founder of Mob, for publication on 15th September 2022.

Mob on LinkedIn: Introducing our brand new book, Fresh Mob Mob on LinkedIn: Introducing our brand new book, Fresh Mob

Our brand new cookbook, Mob6, comes out in THREE DAYS! Thought you might be interested in hearing about the process.

How To Cook Pak Choi: A Step-by-Step Guide

Big news, Mob: we've got a new cookbook coming out. It's called Mob 6. And the aim of Mob 6 is simple. We want to prove that you can cook something special – not just a half-decent dinner but a memorable meal your mates will be raving about for years to come – using just 6 ingredients. It might not sound like a lot of ingredients, but that’s kind of the point. Cooking doesn’t have to be ridiculously complicated or expensive to be delicious. Recipes we love: Harissa Sausage Orzotto, Lamb and Mint Flatbreads, Crispy Chilli Cauliflower and the Smoky Tomato and Aubergine Sandwich. In these short videos, Toby's personality really shone through, making the content feel playful, irreverent and, honestly, a little bit bonkers. Not only that, the content garnered brilliant engagement from the Mob with 600K organic views and a 4.2% engagement rate — both over benchmark.

Mob — Mob 6 Mob — Mob 6

Once we had the recipes developed, tested, retested and retested, we got to the shoot. We have now worked with the great David Loftus for our past 4 cookbooks. His work is sublime.

Get To Know Brad Leone

Working alongside nutritionist Lucy Sommer, we’ve established our own fresh criteria with a focus on balance and flexibility at the core. This, for us, is a much more realistic and honest stance on how people really eat. We know that sometimes wholemeal just won’t cut it and that some crust ciabatta rolls are exactly what you’re after. We get you – because we think the same thing. Life’s too short not to eat pasta. We’re not here to tell you how to live your life, we’re just trying to help make it more delicious. Ben x

Fresh Mob by | Hachette UK

Thorne said: “I am delighted to be working with Mob again to bring this array of fresh recipes to their growing legion of fans. Total deliciousness with a healthy-ish twist – what’s not to love?” What’s it about: This is their simplest cookbook yet, with six everyday ingredients used to make 115 ultra-tasty and fresh recipes, which will make cooking easier for everyone. With this book Mob aims to show that you can cook something special, remembered forever by your group of friends, with just six simple ingredients – cooking does not need to be time consuming and difficult. The recipes are also just a guide; readers are encouraged to swap out an ingredient if they don’t like it as, ultimately, we know what we like best – Mob wants us to enjoy creating delicious food as much as possible. The emphasis is on simple, easy recipes using affordable ingredients which help you save on money and shopping time – by using only six ingredients, Mob make sure to use every part of it, whether that’s capers and the brine they come in or shallots three ways in one recipe. So, with a focus on northern cities in particular, Freya started by asking our audience which cities/regions they would want to see on our stories, and after the collecting the results, started with Leeds as our first city highlight. She would then go on to collect the restaurants by asking the audience for their recommendations. Fresh Mob shares balanced meals that celebrate the textures and flavours that make food great, promising minimal and affordable ingredients with every recipe serving four – to share with friends, save leftovers for the next day or scale recipes up or down to feed a few or feed a crowd.

From the book: Mob 6: Tasty 6-Ingredient Meals

This cookbook is an evolution of Mob. You spoke, we listened, and we’ve created an entire cookbook of recipes that focus on the good stuff without compromising on flavour. Don’t get us wrong, we’re big fans of indulgence every now and again, but life’s all about balance. And nothing beats the satisfaction of eating something that’s super tasty which just also happens to be good for you. As a team, that’s the sort of food we cook on a day-to-day basis. Because as much as we do love a carbonara, having it every day of the week would probably be overkill. It started out as an idea in 2016 when Lebus noticed that none of his university friends could cook and, “armed with nothing but a kitchen, a camera and some recipe ideas”, he started creating overhead videos that people could actually cook from.

Fresh Mob by Mob | Waterstones

Being from Newcastle herself, she felt that more northern representation, in particular, could help to build an even stronger connection with our nationwide audience. Who is the author: Mob is a dynamic collective of talented chefs who champion tasty, easy and affordable food from a diverse range of culinary talent. They have over two million followers online, and their last five books Mob Kitchen, Mob Kitchen: Vegetarian, Comfort Mob, Speedy Mob and Fresh Mob have sold over 200,000 copies between them. We signed with a new publishing house ( Penguin Random House) about a year ago - the publisher there is Lizzy Gray. She is absolutely brilliant - the mastermind behind the amazing Ottolenghi cookbooks, and many more. Under her direction and leadership, Ebury has become the market-leader for cookbook publishing.

Sign up to our email newsletter

Each edition will have its own theme, and contain a selection of easy-to-make, affordable recipes for the Mob to recreate at home, all using ingredients that are readily available from Aldi stores across the country. Whatever form it takes, reactive content helps you stay top of mind with your audience, by demonstrating that you're just as much of a consumer of culture as they are. It’s an excellent way to relate to your existing audience, whilst reaching new audiences at the same time.