Onga Stew Seasoning 60g Box of 36

Product Information

Before now, Doyin Group of Companies; Unilever Nigeria; Daily Need Nigeria Limited and Nestle Nigeria Plc were among players dominating the market. Then, Unilever’s Royco Seasoning Powder variants – one for stew and the other for soup, and the popular Maggi brand successfully caused a stir in the market. The entry of more brands, however, is unsettling dominant brands, while incursion of powder seasoning such as Onga seasoning powder with its variants has provided alternative for consumers. Yet the cube market has remained huge. A distributor in Oke–Arin Market, Lagos Island, Alhaja Ajit said: “My record book shows that the new brands are doing well.

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Abiodun Ayodeji further urged the public to plant and nurture trees in their homes and communities to protect the environment. According to her, “We have various brands of seasoning cubes in Nigeria today. As a trader, I discovered that over time, consumers have come to love Knorr cube and it has become their preferred brand, yet these new entrants are eating deep into their share.” Vanguard Companies & Markets (C&M) findings show that food spices have become extremely popular, especially as the gourmet food trend continues to expand across the nation. DMAC consultancy provides free medical care to over 9,000 people from Tamale, Sagnarigu and Tolon districts The big brand which has long dominated the market include Knorr and Royco both in cube and powder sachet, produced by Unilever Nigeria Plc; Maggi in both cube and powder sachet, manufactured by Nestle Nigeria Plc; Onga, both in cube and powder sachet produced by Promasidor Nigeria Limited.On February 17, this year, Nestle Nigeria Plc upset the market with a strategic partnership with Nokia to build more mileage for the Maggi cube, using the mobile phone to connect with Maggi offering. While Nokia is one of the leading original equipment manufacturers (OEMs) in the mobile telecommunication market category, Maggi has also been touted as the market leader in the food seasoning market category. A shop owner, Mrs. Roseline Nnaji, at the Amukoko Oja market in Amukoko, Ajeromi Ifelodu Local government, Lagos said: “This Xmas I was surprised that majority of my customers opted for the new brands”. She, however, stated that the Knorr and magi cube brands are still no pushover in the market, despite the stiff competition from the new entrants. The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasoning brands, both brands have continuously battled for the leadership spot of the market. With the cube seasoning market growing daily, Promasidor took a bold step to bid for market share by creating the cube form of its Onga seasoning powder.

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A ValueFronteira’s Food Seasoning Report showed the market potentials maintaining a continuous growth with long list of brands produced locally and abroad competing for appreciable market share.Transformer, Air-Conditioners Stolen By Thieves At Abandoned World Bank Funded Datoyili Bus Terminal NPP should not claim full credit for 80-km Tamale-Yendi-Zabzugu-Tatale-Nachamba road project- Former MP tells Government. Another shop owner in the same market, who simply gave her name as Mama Ada said: “The rate at which these new products are coming into the market is giving the big brands a course to re-strategise to remain relevant in the market. This festive period customers were going for the new brands because they are cheaper.” The project under the Onga Impacting Lives Campaign in partnership with the Dalhu Green Foundation is an eco-friendly initiative by Promasidor Ghana and other global organizations to reclaim and restore the lost forest and vegetation cover, and equally contribute to the fight against climate change.

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Another shop owner at the market, Ms. Joy, noted that Maggi Star and Knorr are the preferred brands of her customers.On the other hand, Maggi, an international brand owned by Nestlé, was founded in 1872, by a Swiss entrepreneur called Julius Maggi. Analysts believe that with Promasidor innovation in making average consumers have access to milk by bringing the first sachet milk into the country, the company could upset market leaders in the cube seasoning market. This is evident in Richard’s statement: “At Promasidor Nigeria Limited, we pride ourselves in pioneering cutting-edge innovative solutions to the delight of our consumers in terms of our product offerings. Twenty years ago, we set out to improve the lives of every Nigerian with the introduction of nutritious Cowbell milk in single serve sachets that made milk affordable to every Nigerian household.