CHANGE FOR GOOD

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More than a year into a global pandemic, profit and shareholder value are no longer the primary metric of business success. Customers, shareholders, and communities are demanding that companies do good, do more, and do better. In Change for Good, Paul Klein shows how companies must move beyond what he calls “corporate social responsibility light” and demonstrate how they can help solve social problems that have been defined as UN Sustainable Development Goals.

Ghost Signs is out now and available Bluemoose Books Professor Jim McManus, President of the Association of Directors of Public Health One of the best ways to jolt yourself out of a disappointing life is to do something completely different.

Change for Good is a partnership between UNICEF and the international airline industry that was formed in 1987 to help raise money in support of UNICEF’s work around the world. Through this partnership, airline employees provide opportunities for passengers to learn about UNICEF and to donate their extra U.S. and foreign currencies during certain flights to support UNICEF’s programs for children.

The Change for Good manual was written by Professor Eamon McCrory, Professor of Developmental Neuroscience and Psychopathology at University College London. NICE (National Institute of Clinical Excellence) recognised Change for Good in its HSB guidelines published in 2016. 1 “The work helped me out a lot. I know rights and wrongs now. It helped explain things so it’s a lot easier now. I know not to touch people unless they want to, that’s why I came here. It changed my life now ‘cos I could have carried on like that.”The level of change made by young people on the programme varied. Overall, the proportion of young people with a clinical level of need on any standardised measure fell from 27% at the start of the programme to 18% by the end of the programme. This was statistically significant, although it is not possible to attribute any change solely to the programme as the sample size was small and there was no comparison group. Public Health professionals using our skills – need, evidence, intervention, impact, communicating impactfully, building partnerships