About this deal
Never – contain heavy-weight silicones, parabens, SLS or SLES, drying alcohols, mineral oils or mineral waxes.
Curly hair is naturally dry so ingredients that not only impart moisture but also help to seal in moisture are key,’ says Keisha Lawler. ‘Botanicals like vegetable glycerin – a natural humectant work well. Light oils like Jojoba, Inca Inchi and Babassu all help to bind moisture to your curls.’ Should you avoid silicones if you have curly hair? Every kind of curl is respected in its own right, and standards of beauty are slowly but surely being shed so we can uphold individuality in all its glory. Gone are the days where we’d try and make it something it wasn’t, purely out of a desire to fit in. Instead we’re celebrating choice, from box braids to twist-outs to wigs, while still loving our natural hair underneath.
When it comes to finding the best shampoo, your hair type plays a key role. Because depending on whether your hair is fine, straight, wavy or dry – your strands will need different ingredients and formulas catering specifically for you. If you have high density hair (aka LOTS of it), you can use them during Step 1, Cleanse. The clips will hold your hair into sections, which allows you to cleanse each one indvidually and more easily reach the scalp.
We've designed it without sulphates to be extra delicate, as those ingredients can dry out fragile curls and make them look more frizzy. Enriched with Coconut Extract, Cupuaçu Seed Butter and Shea Butter Extract, this shampoo is the best solution to help your hair and scalp feel clean and healthy.The Imbue collection has been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the tresses of celebrities including Alison Hammond, Jennifer Hudson, Amber Gill, and Jordyn Woods.