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wasn’t his sales skills — he was a natural salesman. So, then what was the problem? He was selling to newspapers! His The last four years of my life had vanished that fast. I officially had nothing, and even less to show for it. No gyms. No
We sat in silence the whole way home. I stared out the window. She held my hand in hers. It was more comforting than I records I dug up. You can see the month along the left column and the revenue collected that month along the right.might value your service the most (is in the most pain), has the buying power to pay what you want (money), and can be found could buy them for from China. Within five months he was doing millions per month. Same entrepreneur. Different market. He If Done Properly, It Enables You To “Sell In A Category Of One” Or, To Use Another Fantastic Phrase, “Sell In A Vacuum.” The Prospect Is Now Forced To Choose Between Buying Your Product Or Nothing.
b- The “Unfair” Pricing formula….how we 100x’d our pricing (and got more people to say yes….for real) That being said, there are two key archetypes I am looking to provide value to with my published materials. For archetype In the end, he sold them to start a new business. In the next two years, he turned around 32 different businesses and sold them to make millions of dollars. percent per year, we are falling behind. “Maintenance,” in the most generic sense, would be 9 percent growth year over year. Getting Potential Clients To Trade Us Money For Our Services Is The Key To Business Success, Much To The Disappointment Of The Idealists On The Sidelines. Our Love For Their Painstakingly Earned Dollars. The Agreement Is That. Making The Prospect An Offer Is The Only Way To Facilitate That Exchange, To Transact, And To Really Do Business As A Business.Twelve months after that, we now have a portfolio of seven eight-figure, and multi-eight-figure companies across a variety
were scattered around me. They stared at me with wide eyes and toothy grins, motionless. I had been their entertainment the Sir, we’re going to be holding onto the entirety of your funds for the next six months per your agreement . . . The voice faded into the distance. commoditizing your business by staying “competitive.” And that’s the problem with the old commoditized way. They’re able to a- The Unbeatable Value Equation....to make what you sell worth more than your prospects have ever received The students kept going until eventually they had run out of answers. They looked at each other waiting for the professor toI had decided to go all in on this new business I called “Gym Launch.” Here was the idea: I would fly around the country to speed and retain more information. The contents are being stored in more places in your brain. This is how I read most things worth reading. I’ve priced my Today. Like now. I’m giving you action. Instead of a sad-but-typical book of vague business theories and mental masturbation. chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should We may know a lot about our passion, about why we started the business, but that doesn’t mean we know anything about
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