Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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Ultimately, I don't think you're missing out on anything ground-breaking by not picking this book up. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design.

Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand. The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. This item may ship from the US or other locations in India depending on your location and availability. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions.She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. But is it a fairly decent account of the considerations and practical processes involved in the development of a brand identity?

The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'.

I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. This bestselling book is ideal for students, professionals and agencies working in the fields of: •Graphic Design •Branding •Brand Management•Advertising •Marketing •Communications Authored by design and branding expert, Catharine Slade-Brooking,Creating a Brand Identityincludes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:•Defining the audience•Analysing competitors•Creating mood boards•Naming brands•Logo design•Client presentations•Rebranding•Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times.She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area.