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Posted 20 hours ago

Kellogg's Frosted Wheats, 600g, Pack of 5

£9.9£99Clearance
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About this deal

After Henry Perky died in 1906 and the patent on his Shredded Wheat biscuit expired in 1912, John Harvey Kellogg saw that as an opportunity for Kellogg's to sell its own version of the product. in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting.

Not only do they taste great, Kellogg's Frosted Wheats are low in saturated fat and sodium making this a breakfast cereal you can feel good about. Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. Frosted Mini-Wheats come in various combinations, such as blueberry, maple brown sugar and Little Bites. In 1988, Nabisco sold the UK site to Rank Hovis McDougall (who made own-label cereals for supermarkets), whose breakfast cereals division briefly became the Shredded Wheat Company. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.A later UK poster advertisement for Carling Black Label showed a bowl with four Shredded Wheat and the caption "I bet he drinks Carling Black Label.

The truly remarkable aspect of the campaign is that the company study, even if taken at face value, did not come close to supporting the claim in its advertising. If you thought sugar-coated pockets of shredded wheat could boost your brain power, we're here to break it to you gently: No, they can't. Manufacturer Barbara's Bakery, a division of Weetabix Limited, also offers a version of plain shredded wheat.United States production of Shredded Wheat moved to Naperville, Illinois, in 1954, where it is still made. We adjust the recipe for our products from time to time; and therefore we recommend that you always check the ingredient lists and nutrition declarations on the packs of all our products prior to purchase to determine product information. Kelloggs introduced Frosted Mini-Wheats in the United States in 1969 as a large size portion that was available in regular and brown sugar/cinnamon flavor, later followed by a bite-size portion introduced in 1980. Love the cereal, only recently found out about the icing having gelatin in it :( no food is safe I guess! Shredded Wheat has a particular place in UK popular culture due to a long-running television advertising campaign.

rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. There was a short stint of television advertisements featuring a Frosted Mini-Wheat biscuit with "split personalities;" the sweet (frosted) side and wheat (shredded grain) side, who argued over who was more popular.

On the whole, Frosted Mini-Wheats have a lower overall sugar content than many other types of breakfast cereals. The grain then passes through a set of rollers with grooves in one side, yielding a web of shredded wheat strands. In 1999, Kellogg's went into the line by introducing a non-frosted Mini-Wheats variety that contained raisin filling, replacing Raisin Squares. This provoked National Biscuit Company to sue Kellogg for trademark infringement, attempting to enjoin him from using Shredded Wheat as a trade name and from manufacturing the cereal in its pillow-shaped form.

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