Kissan Mixed Fruit Spread 17.6oz(500g) by Kissan Mixed Fruit

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A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar. This is because fruits used in Kissan jams undergo hefty processing, which strips them of their macronutrients, vitamins and minerals.

In addition, consuming sodium benzoate can increase the risk of inflammation, obesity, ADHD and allergies. [2] [3] [4] While artificial flavours are mostly safe, in some people, they can cause unwanted effects such as high blood pressure, obesity, infertility, allergies and other issues [6].

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In simple words, Kissan jam is an artificially processed jam with 70% sugar in each serving and almost negligible nutrients. Kissan uses three different preservatives among their Jams. These include Potassium sorbate (202), Sodium benzoate (211), and Sodium metabisulfite (223). Do you know, nowadays it’s very challenging to create a good slogan? So to create an amazing slogan read out the brand slogan guide. For example, 100g whole orange contains 1g of protein and 2.4g of fiber. However, looking at the nutrition label of the Kissan jam orange Maramalde flavor, you will find that it has an almost negligible amount of protein and just 0.5g of fiber.

The excessive popularity of mixed fruit Jam: Kissan has always been the key player in the jam segment, but most of their popularity was centred around the mixed fruit jam. This has led to a loss of face for other flavours like orange and mango and these continue to be resting on shelves while the mixed fruit flavour has a lot of takers. Planning to start a jam-selling business from home? Then make sure to read out the steps to start a jam-selling business perfectly.While Kissan jam may be a tasty treat that turns bland food into delicious food, it’s not healthy to consume(especially on a regular basis).

Feeding your child this much sugar, in the name of ‘fruit jam’, increases the risk of many health problems such as weight gain, diabetes, obesity, and sugar addiction. Jam flavor

If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar.

You might think that the high sugar content in Kissan jam is due to the addition of fruit pulp, but this is not the case. Of the 13.6g of sugar, only 1.1g is from fruit. Though marketed as made from 100% real fruits, Kissan jam is low in nutritional value compared to whole fruits. Sustainable Procurement: Kissan sources their raw materials through Public Private Partnership (PPP) in Maharashtra where they procure sustainable produce from smallholder farmers, tomato paste processor, Maharashtra government and the agri-input supply companies. This gave them a competitive edge over rivals and also made them independent of import of the raw materials which was the strategy used by the competition. While the European Union approves this food color (EU), some sources claim it can worsen asthma. Also, when taken in combination with benzoates (which are present in Kissan jam), it can induce hyperactivity in children [7]. It is high in sugar, that can result in weight gain, diabetes and heart disease. In addition, the processing removes all the natural nutrients and flavors from the fruits.

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Additionally, fruits are a great source of nutrients like vitamin C, E, magnesium, phosphorus and folate, which aren’t mentioned on the Kissan jam nutrition label and possibly because they don’t exist in it. It is full of preservatives As the name suggests, preservatives preserve food from mould and bacteria. However, these preservatives can sometimes harm health, especially when you consume them in high amounts.